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Hi-Res Branding. It's all about your customers, not you.

Hi-Res Branding. It's all about your customers, not you.

There is a ground-breaking thought from one of marketing’s giants, Philip Kotter, that gets to the heart of Hi-Res branding. He says that to best serve a company’s interests, you have to serve a customer’s interest first. To put it bluntly, it’s not all about you.

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