We start by listening. What is your goal? What have you accomplished so far? Where do you need help? Next, our Account Service and Strategic teams take a hard look at your existing and target audiences. What’s important to them? Why do they choose to interact with your brand? Big’s Brandscape Assesment takes a 360-degree look at your brand to discover how your customers see you and what makes you truly different from the competition. We believe this is your true brand story – the core of all your marketing communications.
We know your brand story and who’s most likely to listen to it. Now it’s time to develop the strategy and tactics we need to get your brand in front of your audience – and keep it there. The Strategic team works with our Creative team to develop an integrated strategic plan, covering everything from positioning to promotion. Multiple touchpoints, multiple channels, consistent messaging. We find compelling ways to get your brand story in front of the right audiences at the right time.
When it comes to tactics, our experienced Creative team has a deep bag of tricks to pull from. As a result, we don’t rely on a “go to” tactic that we try to shoehorn into every project we do.
Instead, we carefully choose the tactics we believe will most effectively tell your brand story, including print, broadcast, digital, outdoor, viral, special events, exhibits – and maybe even a few we haven’t thought of yet.