Millennials, the medium and the message.
You’ve probably heard the phrase “The medium is the message.” It was coined by Marshall McLuhan in 1964 to explain the complicated relationship between a message and how it is conveyed. His theory was that the medium used influences how the message is perceived.
This idea is even more relevant today as the number and types of mediums we use to communicate continue to grow. The relationship between medium and message is especially relevant as companies are looking for a way to reach and influence Millennials. With this notoriously marketing-adverse group, we’ve discovered it’s not always about the message, but rather how that message is delivered.
Big has developed a 60-75 minutes presentation that addresses the issue of generation selling, and effectively talking to Millennials in particular. We explain that there is an effective way to think about how we reach a massively diverse audience.
Attendees will learn about the unique attributes of various generations, become more aware of their own understanding of the past and present, and be challenged to begin thinking about problems within a new paradigm – one we believe will become a competitive advantage in the future.
To find out more or to schedule a presentation for your employees, professional group or marketing department, contact Ben Gregory, Big’s strategy director or your account executive.