Big Commitment. Big Results.
A February came to a close, so did our “20/20 Initiative” projects, fulfilling a commitment to donate 20 projects free of charge to regional nonprofit organizations. We started the 20/20 Initiative in May, 2o15, to celebrate Big’s 20th year in business. In the end, we developed and produced 20 different projects, including branding, marketing, digital and design services, for 11 different organizations.
Our Founder and Creative Lead, Chad Stuckey, was very pleased with the result. “The 20/20 Initiative was a fantastic opportunity for our firm to ‘walk our talk.’ It was incredibly challenging, but fulfilling to put our mission statement into practice and give something back to the organizations that give so much to our community.”
Organizations receiving services as a part of the 20/20 Initiative include: Matthew 25 Health and Dental Clinic, Junior Achievement, TEDx Fort Wayne, Boys and Girls Clubs of Fort Wayne, the Rescue Mission, Respect 360, Love Church, Neighbor Link, Woodburn Missionary Church, WOWNet and BlueJacket.
Projects included business collateral, videos, websites, event promotion, brand identities, apparel – and even a business launch campaign. Through the 20/20 Initiative, Big donated more than 1,500 hours in services and more than $35,000 in hard costs. Excel Color Graphics and BFA Commercial Photography joined in, donating services of their own.
“The scope of projects delivered by the 20/20 Initiative really helped us define our capacity as a branding and marketing firm,” says Ben Gregory, Big’s Director of Strategy. “We were able to provide clients with a wide spectrum of tactics without resorting to shortcuts or cookie cutter solutions.”
Be sure to keep an eye on our Facebook page, because we’ll begin showcasing the finished 20/20 Initiative work beginning March 7. Every week, we’ll feature two 20/20 Initiative “clients,” along with the work they received.