ADA Website Compliance
Compliance isn’t complicated.
When we learned that the U.S. Department of Justice was expanding the American with Disabilities Act to include website accessibility, we immediately wondered how the new requirements would affect what we do. We decided to overhaul our own website using the proposed guidelines.
Quite honestly, we are very pleased with the results. Our new website is visually cleaner, simpler to navigate and easier to operate. Yet it is still engaging and fits seamlessly into the Big brand identity system.
While we are excited to help provide a better user experience to those who have struggled in the past, we also discovered a pleasant side effect. “Following these practices also has a positive impact on our Search Engine Optimization (SEO) efforts,” reported Ben Gregory, our Director of Strategy. “There are a lot of great reasons to start working on this now rather than waiting for it to become law.”
We also realized that the changes we made might automatically increase our audience. Studies have shown that roughly 20% of the U.S. population has some kind of disability. While not all of these disabilities keep people off the Internet, it is still a significant number of potential prospects that may have been unable to interact with us in the past.
According to Ben, our timing was perfect. “We have already been approached by companies who have received notifications of lawsuits and are looking for help in meeting the WCAG 2.0 and Section 508 specifications,” said Ben. “We built our site to demonstrate that it can be done.”