Setting the Standard
A strategic brand standards guide builds credibility and allows continuity.Read More
ADA Website Compliance
In April 2016, the U.S. Department of Justice trotted out specific compliance guidelines (WCAG Level AA Compliance) for the visually impaired. As branding and marketing professionals, this kind of news always makes us a little jumpy. Will our clients still be able to tell their brand stories effectively without facing a law suit or generating bad press? There was only one way to find out.Read More
What's the deal with microsites?
What is a microsite and why would you ever use one? Learn the difference between websites and microsites and why microsites might be exactly what you need to accomplish your marketing objectives. A little teaser: They are better for SEO than you might think.Read More
Big wins Judge's Choice at AdFed Honors Event
Big was recognized with a Judge’s Choice Award at the American Advertising Federation’s 2016 Advertising Honors, held on February 27.Read More
The strongest marketing asset you've never used.
Every company has a daily barrage of data coming in from the marketplace in response to marketing efforts, sales efforts, and simply business as usual. All too often, that data lives in a silo that never travels beyond its original purposeRead More
Big Commitment. Big Results.
A February came to a close, so did our “20/20 Initiative” projects, fulfilling a commitment to donate 20 projects free of charge to regional nonprofit organizations. We started the 20/20 Initiative in May, 2o15, to celebrate Big’s 20th year in business. In the end, we developed and produced 20 different projects, including branding, marketing, digital and design services, for 11 different organizations.Read More