Craig Crook Brand Engagement Director
Once you meet Craig, you'll understand why he'd be attracted to a place that encourages Big Thinking. "I love to learn – I'm passionately curious," laughs Craig. "Branding is equal parts science and creativity, and that fascinates me." Using Craig's background in continuous improvement and brand management, he zeros in to identify, initiate and grow strategic clients and partners. Craig is an idea evangelist - incessantly looking for principles that help him provoke people's perceptions. "When I see ideas take root, it gives me a rush," says Craig. "By challenging current thought, everyone wins – the organization, the individual and even the community at large."